Scheduling and publishing posts
Use Social in the sidebar to draft posts, attach media, choose accounts, and publish or schedule. Styrar is designed so you can plan one post, adapt it for each connected platform, and keep the full workflow in one place instead of switching between native apps.
Before you schedule, confirm that your profile timezone is correct under Settings → Profile. Scheduled times are only useful when the workspace and the person creating the post agree on when "9:00 AM" should happen.
Drafts and scheduling
Save work as a draft while you iterate. Drafts are useful for ideas, copy reviews, and posts waiting on creative assets. When you are ready, pick a publish time or post immediately. Scheduled posts run according to your account timezone.
A good scheduling workflow looks like this:
- Draft the core message.
- Attach approved media from Files, or search GIFs (Klipy) from compose on web and Android.
- Optionally add a short link with UTMs, then pick a campaign.
- Select the Post to accounts (connected targets only, with handle and avatar).
- Set channel options, including an optional first reply or first comment on supported platforms.
- Review platform-specific previews and warnings.
- Save as draft if someone still needs to review it, or schedule when copy, media, and timing are final.
You can also create draft posts by email: forward content to your workspace email address, then open the draft in compose to finish captions, targets, and schedule.
You can reschedule before publish time if plans change. For campaigns, keep a calendar view open while arranging posts so spacing and platform mix are easy to see. On the content status board, Posted and Failed columns make partial publishes easier to spot so you can retry only the channels that failed.
Multiple accounts
You can target more than one connected profile in a single post when your plan and setup allow it. Each network may show its own caption or media rules, so check previews before you publish. A caption that fits on LinkedIn may be too long for X, and a video that works for one platform may not be valid for another.
If your post needs different wording by platform, use the per-target options available in the composer. Keep the shared message consistent, but adjust details such as hashtags, calls to action, link placement, or tone. This is especially helpful when one post targets a professional LinkedIn audience and a more conversational channel at the same time.
Use saved @mentions for people and brands you tag often. Store a canonical @name with per-platform handles (for example X @handle, or LinkedIn display name), then insert them while composing. Mentions substitute at publish time for the targets you selected.
Post to targets auto-activate based on what you attached (text-only, images, or video). YouTube stays video-only; TikTok is included for image carousels and video. You can still include or exclude chips manually.
For company workspaces, make sure you are posting from the right brand and the right connected accounts. If you do not see an account you expect, ask an owner or admin to check social connection and brand access settings.
For larger pipeline work, use Content planning Kanban stages beside the status board and calendar.
Approval flows
If your company uses Settings → Approval flows, posts may need reviewer approval before they go live. You will see status in the Social workflow. Approvers act from the same area according to their permissions.
Approval flows are useful for regulated brands, agencies, and teams where writers should not publish directly. Submit the post for review with enough context for the approver to make a decision. If the approver requests changes, update the draft and resubmit. Avoid scheduling posts too close to launch time if they still need approval.
Owners and admins can manage approval flow rules from settings. If a post seems blocked unexpectedly, check which rule matched the post and whether the right approver is available.
After publishing
Allow a short time for platforms to accept the post and for analytics to reflect new activity. Some platforms accept content immediately but report metrics later. If something fails, check the post detail for error context, then reconnect the account under Settings → Social if permissions changed.
Common causes of publish failures include expired platform tokens, revoked permissions, unsupported media formats, missing required fields, and platform API downtime. The post detail should give you a starting point. Fix the issue, then retry or create a replacement post if needed.
After a successful publish, use Analytics and the post detail page to review performance. Compare posts by platform, format, timing, and link clicks. These patterns should inform your next scheduling batch.
Practical scheduling tips
- Batch similar posts while campaign context is fresh.
- Leave room between posts so each channel has breathing space.
- Use drafts for early ideas and scheduled posts for committed content.
- Keep evergreen posts separate from time-sensitive launches.
- Review the calendar before holidays, launches, and major announcements.
- Reconnect social accounts before an important campaign if they have been idle for a long time.
Need more help?
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