Short links and QR codes

Links is where you create short, trackable URLs and download QR codes for campaigns, print, packaging, events, or offline use. A short link gives you a cleaner URL to share and a place to measure clicks after the campaign is live. Use links when you care not only where people go, but also which post, placement, or channel sent them there.

Styrar links can support personal workflows and company workflows. Company workspaces can also connect branded domains, so the URL itself matches the brand rather than looking like a generic shortener.

Creating a link

Add a destination URL and optional metadata your team uses for organization. Share the short link anywhere you want click tracking. A destination URL can point to a landing page, product page, event registration, help article, app download, or any other public page that supports your campaign.

Before saving, check that:

• The destination URL opens correctly.
• Any required UTM parameters are present.
• The campaign or label is easy to recognize later.
• The link belongs to the right personal or company workspace.
• The destination is safe to share publicly.

Use one short link per campaign placement when you want clean reporting. For example, a newsletter, Instagram bio, printed flyer, and LinkedIn post should usually use separate links even if they all point to the same landing page. That makes it easier to compare performance.

QR codes

Generate a QR image from any link when you need it for posters, packaging, menus, event signage, store displays, or printed inserts. PNG is convenient for quick use in documents and slides. SVG is better when a designer needs a scalable asset for print.

Open the QR dialog on any link to customize brand colors and add an optional center logo. Your workspace logo is used as the default when you have not saved a style yet.

Always test a QR code before publishing or printing. Scan it with a phone, confirm the destination loads, and check that the landing page is mobile-friendly. If the printed placement will be far away from the viewer, make the QR code large enough and leave enough quiet space around it.

For offline campaigns, keep the destination stable while materials are in circulation. Changing the destination too often can make reporting harder, even when the short link keeps working.

Advanced link settings

Open Advanced on any link to access routing, A/B tests, and custom link previews.

Geo and device routing sends visitors to different destinations based on country, region, device, browser, or operating system. Use this when QR traffic should land on a different page than social clicks, or when you run regional campaigns.

A/B destination tests split traffic between two or more landing pages. Review clicks per variant in link analytics, then promote the winner to the primary URL when you are ready.

Custom link previews control the title, description, and image crawlers see when your link is shared on social. Humans still redirect to your destination as usual.

Scheduled activation lets a link stay inactive until a date you choose, in addition to setting an expiry date for when a promotion should stop working. Useful for links you want ready ahead of a launch.

Folders, tags, campaigns, and bulk import

Organize links with folders and tags so large libraries stay searchable by campaign, client, or content batch. Use multi-select on the links table to bulk-move links between folders or apply tags.

Group related links under a campaign with a default UTM template, so every link in the campaign stays consistently tagged without filling in the same parameters each time.

Import many links at once from the CSV import panel. Paste or upload a spreadsheet to create or update links in batches.

Comments

Add threaded comments and @mentions directly on a link to coordinate with teammates, for example to flag a destination that needs review before a campaign goes live, without leaving Styrar.

Webhooks

Send link events to your CRM or automation stack under Settings → Webhooks. Supported events include link clicks, link updates, and A/B experiment completion.

Custom domains (companies)

Companies can connect their own branded domains for short links so the URLs you share look on-brand. Domain setup is managed under Settings → Company. Follow the in-product steps to add the domain, update DNS, and verify that traffic reaches Styrar correctly.

Use a domain or subdomain that people can recognize. For example, a brand might use a short campaign domain or a dedicated subdomain such as go.example.com. Keep ownership clear, and avoid using a personal domain for company campaigns.

DNS changes can take time. Do not wait until minutes before a launch to connect a new link domain. Set it up early, create a test link, and verify that clicks redirect properly.

Reading link analytics

Link analytics help you understand click volume and context. Review clicks by time, source, device, browser, operating system, and campaign where available. Per-link analytics also show clicks by matched routing rule and A/B variant when those features are enabled. Automated traffic, such as link-preview crawlers, is detected and filtered out automatically so click counts reflect real human visitors. Combine link analytics with social analytics to understand both engagement and traffic. A post can receive modest social engagement but still drive valuable clicks, especially for niche or high-intent audiences.

For exporting reports, tracking conversions after the click, or sending link events to your own tools, see Exporting reports and tracking conversions.

When comparing links, make sure the placements are comparable. A QR code on packaging, a link in a bio, and a link in a launch email have different audience behavior. Use labels or campaigns so reports stay readable later.

Link hygiene

Keep your link library tidy:

• Archive or remove old test links when they are no longer needed.
• Use descriptive names for campaign links.
• Keep destinations updated if landing pages move.
• Review high-traffic links before changing redirects.
• Coordinate with your team before deleting links used in active materials.

If a link is printed or shared widely, treat it as durable. Changing or deleting it can break materials you no longer control.

Need more help?

Open a ticket from Help → Tickets (sign in required).