Short links and QR codes

Links is where you create short, trackable URLs and download QR codes for campaigns, print, packaging, events, or offline use. A short link gives you a cleaner URL to share and a place to measure clicks after the campaign is live. Use links when you care not only where people go, but also which post, placement, or channel sent them there.

Styrar links can support personal workflows and company workflows. Company workspaces can also connect branded domains, so the URL itself matches the brand rather than looking like a generic shortener.

Creating a link

Add a destination URL and optional metadata your team uses for organization. Share the short link anywhere you want click tracking. A destination URL can point to a landing page, product page, event registration, help article, app download, or any other public page that supports your campaign.

Before saving, check that:

• The destination URL opens correctly.
• Any required UTM parameters are present.
• The campaign or label is easy to recognize later.
• The link belongs to the right personal or company workspace.
• The destination is safe to share publicly.

Use one short link per campaign placement when you want clean reporting. For example, a newsletter, Instagram bio, printed flyer, and LinkedIn post should usually use separate links even if they all point to the same landing page. That makes it easier to compare performance.

QR codes

Generate a QR image from any link when you need it for posters, packaging, menus, event signage, store displays, or printed inserts. PNG is convenient for quick use in documents and slides. SVG is better when a designer needs a scalable asset for print.

Always test a QR code before publishing or printing. Scan it with a phone, confirm the destination loads, and check that the landing page is mobile-friendly. If the printed placement will be far away from the viewer, make the QR code large enough and leave enough quiet space around it.

For offline campaigns, keep the destination stable while materials are in circulation. Changing the destination too often can make reporting harder, even when the short link keeps working.

Custom domains (companies)

Companies can connect their own branded domains for short links so the URLs you share look on-brand. Domain setup is managed under Settings → Company. Follow the in-product steps to add the domain, update DNS, and verify that traffic reaches Styrar correctly.

Use a domain or subdomain that people can recognize. For example, a brand might use a short campaign domain or a dedicated subdomain such as go.example.com. Keep ownership clear, and avoid using a personal domain for company campaigns.

DNS changes can take time. Do not wait until minutes before a launch to connect a new link domain. Set it up early, create a test link, and verify that clicks redirect properly.

Reading link analytics

Link analytics help you understand click volume and context. Review clicks by time, source, device, and campaign where available. Combine link analytics with social analytics to understand both engagement and traffic. A post can receive modest social engagement but still drive valuable clicks, especially for niche or high-intent audiences.

When comparing links, make sure the placements are comparable. A QR code on packaging, a link in a bio, and a link in a launch email have different audience behavior. Use labels or campaigns so reports stay readable later.

Link hygiene

Keep your link library tidy:

• Archive or remove old test links when they are no longer needed.
• Use descriptive names for campaign links.
• Keep destinations updated if landing pages move.
• Review high-traffic links before changing redirects.
• Coordinate with your team before deleting links used in active materials.

If a link is printed or shared widely, treat it as durable. Changing or deleting it can break materials you no longer control.

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