Brand ownership and transfer
Companies can run multiple brands under one workspace. Brand ownership transfer moves a brand (and its linked work) to another company member or workspace with a guided, locked flow so posts and settings stay consistent during the move.
Brand collaborators
Invite brand collaborators from another company when someone needs access to a single brand without joining your full workspace as a regular member. Collaborators only see the brand you share.
Pending collaborator invites appear in a dedicated inbox so you can accept or decline them without digging through email alone.
When to transfer ownership
Use ownership transfer when:
- An agency hands a brand back to the client’s company workspace
- Two of your company workspaces need to reorganize who owns a brand
- A brand should move with its posts, links, and settings intact
Do not use transfer for temporary access. Use roles, brand access, or collaborators instead.
How transfer works
- Open Settings → Company, then manage the brand (Manage on the brand row).
- Start Transfer ownership and choose the recipient carefully.
- Confirm the summary of what will move.
- Complete the transfer while the brand is locked against edits.
While transfer runs, that brand cannot be edited so drafts and settings stay consistent. Pending posts stay on hold if their social account did not move with the brand; they can resume after you reconnect the account on the destination side.
After transfer
- Confirm the brand appears under the destination company or owner.
- Reconnect any social accounts that still need to publish for that brand.
- Review pending invites and collaborator access on both sides.
- Check scheduled posts that target accounts that did not move.
Safety tips
- Only owners or admins with the right permissions should start a transfer.
- Finish or cancel in-progress campaigns before transferring a busy brand.
- Tell teammates the brand will be briefly locked.
- Prefer transferring into an empty or prepared destination workspace.
Related
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