Bio pages
A bio page is a single link you can put anywhere — your Instagram bio, your email signature, a QR code on packaging — that opens a small, on-brand website. Instead of choosing one link to share, you share everything: your shop, your latest posts, your booking page, your socials.
Use a bio page when you have more than one thing to point people to, or when a plain link list feels too plain for your brand.
Building your page
Open Bio pages and use the block editor to build the page section by section. Drag blocks in and reorder them; the preview updates as you go.
Common blocks:
- Profile header — avatar, display name, and a short bio.
- Hero and promo banner — a bigger feature spot, including countdown timers for launches or sales.
- Link buttons — your own styled links, each with its own click tracking.
- Social icon grid — icons that link out to your other profiles.
- Contact form — collects name, email, and other fields you choose, with optional marketing and SMS opt-in checkboxes.
- Image, video, columns, and CTA rows — for portfolios, embeds, and multi-link layouts.
- Shopify blocks — link directly to products, collections, or pages from a connected store.
Edits save as a draft first, so visitors keep seeing your live page while you work. Save named versions as you go, and restore an older version if a change doesn't work out.
Themes and styling
Set fonts, colors, and background style under the page theme so the page matches your brand. If you need something the theme settings don't cover, drop in custom CSS for full control over the look.
Multiple languages
If your audience speaks more than one language, add a localized version of your page for each one. Visitors are served the right language automatically, and you can switch between languages while editing.
Sending the right visitor to the right version
Two tools help you tailor the experience without building separate pages by hand:
- Geo and device routing sends a visitor to a different page version based on their country, region, device, operating system, or browser. The same engine used for short link routing.
- A/B testing splits traffic across two or more versions of a page, a section, or even a single block. Let it run, check which variant performs better in analytics, then promote the winner.
These combine well together — for example, route visitors by country to localized pages, then A/B test the hero block within each one.
Collecting leads
Add a contact form block to turn page visits into a list you can act on. Submissions land in a dedicated inbox, and you can export them as CSV or send them straight to Mailchimp or Klaviyo.
Reading your results
Bio page analytics show clicks and views with breakdowns by referral platform (Instagram, TikTok, YouTube, and more), device, browser, and location. This pairs naturally with social analytics — for example, you can see that a spike in bio page traffic lined up with a specific post going out.
If you need analytics beyond what's built in, add optional pixels for Google Analytics, Meta, X, TikTok, LinkedIn, Pinterest, or Snapchat. A cookie consent banner is built in so this stays compliant with visitor consent requirements.
Custom domain and URL
Company workspaces can connect their own domain so the page URL matches your brand instead of a shared one. Personal workspaces use the default Styrar bio domain, with the option to set a custom slug (the part after the domain).
Need more help?
Open a ticket from Help → Tickets (sign in required).